The Marketing Observer: Now my bank is spamming me

April 19, 2005

Now my bank is spamming me - on my phone

I have been a long standing customer of First Direct and recently signed up to SMS alerts in case anything untoward was happening to our account there. At the same time I asked First Direct to stop sending me so much irrelevant junk mail.
As a consequence of this I am now getting spammed on my mobile phone by the bank.

Why can they not understand that I did NOT GIVE THEM PERMISSION to abuse me in this way when I signed up to the bank balance by SMS programme. Another call to them will be required and another bit of goodwill has been lost.
Furthermore they are not following best practice as I cannot even unsubscribe by SMS...

Is First Direct thinking I might want a relationship with my bank...
As if!

At least I am blaming the sender in this instance. Apparently SMS spam is a major reason to change mobile phone providers. As ever, thanks to the Register!

19 Apr 2005 00:02:12 | marketing in the digital age

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